| 标题 | Heads |
| 广告公司 | Serviceplan Group |
| 广告战役 | Heads |
| 广告主 | BMW |
| 品牌 | BMW |
| Posted | 11月 2011 |
| 产品 | Lane departure warning |
| 行业领域 | 汽车配件与服务 |
| 广告口号 | Because your head is not always in the right place |
| 问题 | While driving, we are often asleep with the switch – our head is not where it should be. Therefore there is BMW Lane Departure Warning, a feature that signalises by vibration in the steering wheel, if we leave the lane we are driving in. |
| 媒体类别 | 影视 |
| 广告公司制片 | Christoph Koehler |
| 导演 | Florian Sigl |
| 制作公司 | Bakery Films GmbH |
| 美术指导 | Till Diestel |
| 美术指导 | Mo Whiteman |
| 文案 | Marc Vosshall |
| 文案 | Jan Kesting |
| 创意总监 | Maik Kaehler |
| 创意总监 | Christoph Nann |
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