| 标题 | Unstainable Thobe (120s) |
| Brief | AN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEM
We partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature. |
| 广告公司 |
VML (Wunderman Thompson)
|
| 广告战役 |
Unstainable Thobe
|
| 广告主 |
Kraft Heinz
|
| 品牌 |
Heinz
|
| 首次发布日期 |
2022 / 9
|
| 行业领域 | 食品
|
| 剧情简介 | The world’s first stain-proof thobe that invites Arabs to eat fearlessly.INSIGHTThe thobe is an iconic white garment in the Arabian Gulf region worn by Arab men for centuries. Keeping its pristine white color is a proud tradition passed on through generations.It's no surprise that eating while wearing a thobe can be scary, because a stain on ones tope is a stain on ones pride.Could Heinz, a global brand that encourages eating food carefree, take this opportunity to become locally relevant?IDEAAN INNOVATIVE PIECE OF CLOTHING THAT SOLVES A CENTURIES-OLD PROBLEMWe partnered with a local tailor to create a new fabric that was sewn according to the traditional ways of the thobe.Together, we developed a nanotechnology coating that was applied directly to the yarn of the thread.The result is a fabric that is not only stain-proof and washable, but also breathable and light - ideal tor the local extremelv-high temberature. |
| 媒体类别 |
案例研究
|
| Global Chief Creative Officer |
Bas Korsten
|
| Global Chief Creative Officer |
Daniel Bonner
|
| Regional Chief Creative Officer |
Mena Suvari
|
| Regional Chief Creative Officer |
Chafic Haddad
|
| 执行创意总监 |
Pablo Dachefsky
|
| Head of Strategy |
Mona Hassanie
|
| 创意总监 |
Tiago Bastos
|
| 联合创意总监 |
Marcelo Zylberberg
|
| 美术指导 |
Jericho Dizon
|
| 文案 |
Anant Kurup
|
| 剪辑师 |
Avinash Kumar
|
| 执行制片 |
BigFoot
|
| 执行制片 |
Aly Seifelnasr
|
| 音效制作 |
Stella Violla
|
| 音效制作 |
BKP
|
| Business Director |
Irmak Aktas
|
| Chief Executive Officer (CEO) |
Faysal-Abdul Malak
|
| 文案 |
Adham Abdullah
|
| 动作设计 |
Aashim Kadayikkal
|
| 客户经理 |
Natalie Michel
|
| Strategist |
Ghida Stater
|