I'm a communication and business strategist, with a solid background in creative and strategic thinking.
My work has been strongly oriented towards building brands with effectiveness, tackling human behavior and solving a business' beautiful problem.
My ambition is to help visionary brands embrace technology and human centric approaches so they can future-proof their organizations. Ensuring that no matter how advanced technology gets, people remain at the heart of our work.
Today, I work as a senior strategist at Geometry MENA, overseeing brand planning in KSA and UAE, delivering consumer insights that inspire thoughtful creative, building XP campaigns and crafting content for local and global brands.