| 标题 | Color Bars |
| 广告公司 | BBDO Atlanta |
| 广告战役 | Color Bars |
| 广告主 | American Red Cross |
| 品牌 | The American Red Cross |
| Posted | 6月 2003 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | A broadcast test pattern message visually drains, or diminishes, to reveal the urgent situation at hand with a call to action: "The City is Running Out of Blood. Please Give Blood. Please Give." |
| 哲学 | Produce a powerful message quicky and inexpensively to communicate the situation. Break through apathy by leveraging a well-known, attention getting visual, the universally recognized broadcast test pattern, to capture attention. The execution provided a thematic, vivid demonstration of the city's blood supply running low. |
| 问题 | The American Red Cross has a minimum inventory level from which they can respond to a major trauma. During the summer of 2001 they faced a significant challenge when their inventory fell to extremely low levels. They desperately needed to raise awareness of their needs quickly. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 创意总监 | Bill Pauls |
| 美术指导 | Rich Wakefield |
| 文案 | Jackie Hathiramani |
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