标题 | Intervention |
广告公司 | Bozell |
广告战役 | Public Safety - MidAmerican Energy |
广告主 | MidAmerican Energy |
品牌 | Energy Company |
Posted | 4月 2001 |
产品 | Electrical Safety |
行业领域 | 水、电及煤气服务,公用事业 |
剧情简介 | A befuddled man attempts to retrieve toast from his toaster with a fork. His family and co-workers intervene, confronting him about his questionable commitment to safety. |
哲学 | Create a campaign that includes TV, Radio and print showing individuals abusing electrical safety in a humorous fashion. This message is relayed in a fun and humorous way. |
问题 | How can you educate the consumer on awareness of electrical safety with an interesting and fun message? |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
创意总监 | David Moore |