| 标题 | Supermarket 2 |
| 广告公司 | Burkitt DDB |
| 广告战役 | Bakers Complete |
| 广告主 | Nestlé Purina PetCare |
| 品牌 | Bakers Complete |
| Posted | 11月 2002 |
| 产品 | Complete Dry Dog Food |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 广告口号 | Bakers Makes Your Dog's Life Complete. |
| 哲学 | From Underdog To Top Dog This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Jon Canning |
| 创意总监 | Steve Chetham |
| 美术指导 | Chris Owens |
| 文案 | Dave Newbold |
| 导演 | Mick Rudman |
| 广告经理 | Amanda Bindon |
| 客户企划 | David Simoes-Brown |
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