Alex Grieve
Global & London CCO at BBH
London, 英国
标题Heroes Return
广告公司
广告战役 Hero’s Return
广告主 Camelot Group
品牌 The National Lottery
首次发布日期 2012 / 3
行业领域 博彩与赌博
广告口号 Life changing.
剧情简介 Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him.  Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold.  In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences.  In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
哲学 To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. 
媒体类别 电视
音频后期制作
客户企划
客户企划
客户企划
美术指导
文案
广告经理
广告经理
广告经理
广告经理
客户经理
客户经理
客户经理
客户经理
客户经理
广告公司制片
Media Planner
导演
摄影师
制作公司制片
后期制作

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