| 标题 | Anthem |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Drive a Firestone |
| 广告主 | Bridgestone Corporation |
| 品牌 | Firestone |
| Posted | 9月 2012 |
| 产品 | Tire / Complete Auto Care |
| 行业领域 | 轮胎、配件、机油、汽油、柴油 |
| 广告口号 | Drive a Firestone |
| 剧情简介 | "Drive a Firestone" is the first overarching brand initiative uniting Firestone Tire and Firestone Complete Auto Care as one. The campaign is Leo Burnett Chicago's first work for Firestone since winning creative duties in April. “Drive a Firestone” positions the brand as a car company, noting that, unlike most tire dealers and service centers, Firestone elevates the performance of your automobile. The campaign launched with "Anthem," a TV spot narrated by country music star Trace Adkins. The spot highlights Firestone as a trusted partner that keeps vehicles running stronger for the long haul. |
| 媒体类别 | 电视 |
| 市场 | 美国 |
| 特效 | The Mill New York |
| 首席创意官 | Susan Credle |
| 执行创意总监 | Charley Wickman |
| 创意总监 | Britt Nolan |
| 创意总监 | Mikal Pittman |
| 联合创意总监 | Sean Hannaway |
| 广告公司执行制片 | Veronica Puc |
| 制作公司 | RadicalMedia |
| 导演 | Jeff Zwart |
| 剪辑公司 | Rock Paper Scissors |
| 音乐公司 | Pull |
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