| 标题 | McDonald's My Burger |
| 广告公司 | Razorfish (Europe) |
| 广告战役 | McDonald's My Burger |
| 广告主 | McDonald's |
| 品牌 | McDonald's My Burger |
| Posted | 11月 2015 |
| 行业领域 | 新鲜食品 |
| 剧情简介 | What makes the perfect burger? Everyone has an opinion and McDonald’s fans are no different. They regularly use social media to share their views. We were tasked to do something about it – to not just listen, but act. We created a social experiment to find the very best burgers imagined by the entire country and feature them on the McDonald’s menu. We called it My Burger. We built an intuitive tool that allowed people to create their own perfect burger, with millions of possible taste combinations. In 2014, McDonald’s UK launched My Burger, a crowd-sourcing campaign that allowed members of the public to design beef burgers that could appear on the menu at over 1,200 UK restaurants. |
| 媒体类别 | 互动 |
| 创意总监 | Stuart O |
| 文案 | Jon Usher |
| 美术指导 | Paul Stoeter |
| 制作公司 | Cartelle |
| 广告公司制片 | Daniel Montalbano |
| 设计师 | Steve Yip |
| 执行创意总监 | Nick Turner |
| 首席创意官 | Dan Bonner |