| 标题 | Frozen Food |
| 广告公司 | Mudra Communications Pvt. Ltd. |
| 广告战役 | Frozen Food |
| 广告主 | PE Electronics |
| 品牌 | PE Electronics |
| Posted | 7月 2011 |
| 行业领域 | 企业传播 |
| 哲学 | We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics. |
| 结果 | The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers. |
| 媒体类别 | Packaging, Branding & Design |
| 首席创意官 | Bobby Pawar |
| 执行创意总监 | Nirmal Pulickal |
| 创意总监 | Raylin Valles |
| 美术指导 | Raylin Valles |
| 设计师 | Raylin Valles |
| 文案 | Raylin Valles |
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