| 标题 | Enjoy |
| 广告公司 | BBDO Canada |
| 广告战役 | Word Play - Pepsi |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi |
| Posted | 7月 2009 |
| 行业领域 | 软饮料，奎宁水 |
| 广告口号 | joyitforward.ca |
| 剧情简介 | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| 问题 | The Joy It Forward English Canada campaign uses television and billboard ads that are synonymous in their look to emanate and radiate the feeling of joy. The ads use light and bright colours that intrinsically make people feel more optimistic, which then becomes infectious. Bold words and phrases in the ads use the new Pepsi smile logo in place of letters. Smile More, Jump for Joy and Lets Go are just some of the phrases that appear in the outdoor ads, encouraging consumers to spread the joy. High-impact media placements will spread the joy by making cities a little bit brighter. |
| 媒体类别 | Billboard |
| 市场 | 加拿大 |
| 创意总监 | Ian MacKellar |
| 文案 | Craig McIntosh |
| 美术指导 | Jaimes Zentil |
| 广告公司制片 | Christie Gawenda |
| 制作公司 | Ricochet |
| 制作公司 | SGL Studio - Built Productions |
| 战略企划 | Ed Caffyn |
| 客户经理 | Tim Welsh |
| 客户经理 | Sheng Sinn |
| 客户经理 | Katie Lynn |
| 客户经理 | Jill Patterson |
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