标题 | Time-Fighters Program |
Brief | Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition. |
广告公司 | Publicis Conseil |
广告战役 | Time-Fighters Program |
广告主 | Renault |
品牌 | Renault |
首次发布日期 | 2023 / 3 |
行业领域 | 轿车 |
剧情简介 | Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more. |
哲学 | The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Big Productions |
President | Agathe Bousquet |
首席创意官 | Marco Venturelli |
CCO/CEO | Marco Venturelli |
Worldwide Creative Director | Marcelo Vergara |
创意总监 | gurvan Prioul |
文案 | Mathieu Degryse |
美术指导 | Yves-Eric Deboey |
Art Director Assistant | Jonathan Levain |
Global client lead | Hugues Rebout |
客户经理 | Emmanuelle Woehrel |
客户经理 | Faustine Leblan |
客户经理 | Mathilde Ferail |
Digital Lead | Julien Bezault |
客户经理 | Clotilde Pinto |
广告公司制片 | Sarah Bouadjera |
制作公司制片 | Raphaël Carassic |
制作公司制片 | Paul Barrois |
摄影指导 | Sylvestre Dedise |
Post-production Producer | Natacha Dolard |
后期制作 | Firm |
Post-production Producer | Claire Ruszniewski |
剪辑师 | Alice Moine |
剪辑师 | Sebastien Mingam |