| 标题 | Tony |
| 广告公司 | FRED & FARID |
| 广告战役 | "Only the Brave" - Diesel |
| 广告主 | L'Oréal |
| 品牌 | Diesel |
| 首次发布日期 | 2009 / 1 |
| 产品 | Only the Brave |
| 行业领域 | 香水 |
| 剧情简介 | The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams... |
| 哲学 | The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors. |
| 问题 | A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio. |
| 媒体类别 | 平面 |
| 创意总监 | Farid Mokart |
| 文案 | Farid Mokart |
| 美术指导 | Alphée Ballester |
| 美术指导 | Laurent Leccia |
| 美术指导 | Thomas Raillard |
| 美术指导 | Alexandra Reghioua |
| 客户主管 | Emmanuel Ferry |
| 客户主管 | Hélène Camus |
| 客户主管 | Shirley Sayadi |
| 客户主任 | Steeve Hagege |
| 客户主任 | Wilbert Das |
| 客户主任 | Ladan Lari |
More Work
SEE ALLSam (B)
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Sam
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Daniel
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Common
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Common
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Daniel (A)
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID
Sam (A)
- 品牌:
- Diesel
- 广告公司:
- FRED & FARID