Laurent Leccia
Creative Director at Fred&Farid New York
New York, 美国
标题Break the law of silence
广告公司
广告战役 Break the Law of Silence
广告主 Amnesty International
品牌 Amnesty International
Posted11月 2012
行业领域 人权
剧情简介 From the 2d to the 12th of december 2011, Amnesty International organized the «Signatures marathon» to defend the rights of persons in danger. They intend to gather the maximum of signatures to support 12 persons in danger.
On a proper website, the experience starts with an animation movie which presents the story of persons who’s rights were flouted.
At the end, people were able to sign the petition to defend human rights, and every 10 signatures a note was added to the freedom music score (10 signatures = 1 note).
In less than one week we gathered 150 000 signatures. Which represents a 500 per cent increase compared to the Marathon of 2010.
媒体类别 案例研究
更多信息 http://www.breakthelawofsilenceinteractivecampaign.com/
音效设计公司
广告公司制片
制作公司
美术指导
文案
创意总监

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