标题 | Break the law of silence |
广告公司 | la chose |
广告战役 | Break the Law of Silence |
广告主 | Amnesty International |
品牌 | Amnesty International |
Posted | 11月 2012 |
行业领域 | 人权 |
剧情简介 | From the 2d to the 12th of december 2011, Amnesty International organized the «Signatures marathon» to defend the rights of persons in danger. They intend to gather the maximum of signatures to support 12 persons in danger. On a proper website, the experience starts with an animation movie which presents the story of persons who’s rights were flouted. At the end, people were able to sign the petition to defend human rights, and every 10 signatures a note was added to the freedom music score (10 signatures = 1 note). In less than one week we gathered 150 000 signatures. Which represents a 500 per cent increase compared to the Marathon of 2010. |
媒体类别 | 案例研究 |
更多信息 | http://www.breakthelawofsilenceinteractivecampaign.com/ |
音效设计公司 | Kouz Production |
广告公司制片 | Nicolas Buisset |
制作公司 | Wizz Productions |
美术指导 | Laurent Leccia |
文案 | Mickael Krikorian |
创意总监 | Barka Zerouali |