标题 | Remy Martin E-commerce Hijack |
广告公司 | FRED & FARID New York |
广告战役 | Remy Martin E-commerce Hijack |
广告主 | Rémy Martin |
品牌 | Remy Martin |
首次发布日期 | 2021 / 9 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
哲学 | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
媒体类别 | 社交媒体 |
长度 | |
首席创意官 | Fred & Farid |
创意总监 | Laurent Leccia |
客户主管 | Amanda Hellman |
客户主管 | Nader Nemati |
美术指导 | Michelle Hess |
文案 | Emma Kolb |
执行制片 | Tennille Teague |
Strategist | Tim Polder |
导演 | Cole Schreiber |
Senior Brand Director | Timothee Memmi |