| 标题 | Eiffel Tower All Yours |
| Brief | In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night. |
| 广告公司 | Saatchi & Saatchi France |
| 广告战役 | HomeAway - Eiffel Tower All Yours |
| 广告主 | HomeAway.com |
| 品牌 | HomeAway Vacation rentals |
| Posted | 11月 2016 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | In order to install and nourish the premium positioning of the brand on its crowded category, the brand should deliver to its customers an amazing experience that would reflect its vision of premium holidays. The starting point of the whole campaign was based on a simple truth : unique places make unique vacation memories. What could be the most unique place in Paris ? A place that everyone knows ? A place that everyone dreams of ? A place that no one could even imagine to be all for oneself ? Only the Eiffel Tower could be this unique place ! For the first time in history, we built an apartment at the first floor of the Tower and HomeAway could invite some lucky families from around the world to win the privilege to sleep in it and have the Eiffel Tower all for themselves during one magic night. |
| 媒体类别 | 案例研究 |
| 创意总监 | Philippe Rachel |
| 创意总监 | Carl Harborg |
| 美术指导 | Vincent Berard |
| 美术指导 | Olivier Porte |
| Managing Director | Olivier Desprès |
| Managing Director | Philippe Merillon |
| 战略企划总监 | Barberine Reyners |
| 客户总监 | Roxane Roullier |
| 客户总监 | Guillaume Nikos |
| 广告经理 | Pauline Lejars |
| 广告经理 | Chloé Oxane |
| 制作经理 | Nicolas Hamou |
| 制作经理 | Toufik Mahfoufi |
| 客户经理 | Jessica Xavier-Cochelin |
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