| 标题 | Laundry Bag Takeover |
| 广告公司 |
Y&R Dubai
|
| 广告战役 |
Laundry Bag Takeover
|
| 广告主 |
LG Electronics
|
| 品牌 |
LG Steam Direct Drive
|
| 首次发布日期 |
2010 / 9
|
| 行业领域 | 洗衣机、电冰箱及其他大型家用电器
|
| 广告口号 | Wrinkle-free washing with Steam Direct Drive. |
| 哲学 | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| 问题
| To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. |
| 结果 | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| 媒体类别 |
Ambient
|
| 战略企划 |
Nadine Ghossoub
|
| 客户经理 |
George Ninan
|
| 客户总监 |
Uday Desai
|
| 文案 |
Ash Chagla
|
| 美术指导 |
Husen Baba
|
| 联合创意总监 |
Ash Chagla
|
| 创意总监 |
Husen Baba
|
| 创意总监 |
Shahir Zag
|
| 首席创意官 |
Shahir Zag
|
