Grégoire Audidier

International Communication & Client Experience Strategy Director at Chanel Parfums Beauté

Courbevoie, 法国

My Latest Work

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L'Homme idéal (120 sec. Français)

Homage

Ideal Man (90 sec English)

Favourites

概要

Il débute sa carrière en 1996 et rejoins successivement les équipes de planning stratégique de BDDP, Tequila Londres, TBWA, puis DDB Paris. Il devient en 2008 directeur du Planning Stratégique de Tribal DDB Paris puisest nommé Directeur des Stratégies Digitales de DDB. Il rejoint Isobar en 2012 à la tête du Planning Stratégique.

Brand planning, strategies and ideas /// on & off communication strategies /// integrated campaigns /// social strategies, e-PR, e-influence /// digital ecosystems design and animation /// digital platform development /// content strategies /// e-crm, e-commerce, m-commerce activations /// HR 2.0 and employee empowerment strategies /// product and service concept development /// audience and digitalized user journeys analysis /// on & off hydrid culture.

Main clients : Puig, Accor, BMW, Mini, Audi, Système U, Castorama, Adidas, Peugeot, Citroën, Michelin, Disney, J&B, McDonald's, SFR, Total, L'Oréal, Bouygues Telecom, TF1, Allianz, Brandt, GQ magazine, Lipton, INPES / Tabac, Loto, AOL, Club Internet, SIG...

Sector Experience

奖项

People I worked with

Alexander Kalchev

Executive Creative Director

DDB Paris

Sylvain Thirache

Executive creative director & founder SID LEE Paris

SID LEE PARIS

Sophie Mégrous

Head of TV & Art Buying Dpmt

DDB Paris

Olivia Pasquier-Dauguet

My Work

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Melon-Chicken (French)

品牌:

Brandt

广告公司:

DDB Paris

Pear-Fish (French)

品牌:

Brandt

广告公司:

DDB Paris

Cheese-Rabbit (French)

品牌:

Brandt

广告公司:

DDB Paris

Ideal Man (French)

品牌:

GQ

广告公司:

DDB Paris

Ideal Man (120 sec. English)

品牌:

GQ

广告公司:

DDB Paris

Early Morning

品牌:

Bouygues Telecom

广告公司:

DDB Paris

One Again

品牌:

Bouygues Telecom

广告公司:

DDB Paris

LOL

品牌:

Bouygues Telecom

广告公司:

DDB Paris

Mathieu's Phonebook

品牌:

Bouygues Telecom

广告公司:

DDB Paris

Positions

International Communication & Client Experience Strategy Director at CHANEL PARFUMS BEAUTE

CHANEL

法国

December 2016 - Present (7年4个月)

介绍

Global Communication and Client Experience Strategy:
Ad Campaigns, E-business, CRM, Digital campaigns and platforms, Social Media, Media, Press Relations and Infuence, POS Marketing, Standalone Retail, Training, International Coordination.

Managing Director in charge of Digital Strategies

TBWA\CORPORATE

Boulogne-Billancourt, 法国

September 2014 - Present (9年7个月)

Managing Director in charge of Strategies

DAN Paris

Boulogne-Billancourt, 法国

September 2014 - Present (9年7个月)

Deputy Managing Director / in charge of Strategies

Isobar

Paris, 法国

January 2014 - August 2014 (7个月)

Head of Strategy / Board member

Isobar

Paris, 法国

May 2012 - December 2013 (1年7个月)

Head of Digital Strategies

DDB Paris

PARIS, 法国

September 2010 - June 2012 (1年9个月)

Account: McDonald's, Bouygues Telecom, Unilever / Lipton ...

L'Homme idéal (120 sec. Français)

品牌:

GQ

广告公司:

DDB Paris

Ideal Man (90 sec English)

品牌:

GQ

广告公司:

DDB Paris

Favourites

品牌:

Bouygues Télécom

广告公司:

DDB Paris

LOL

品牌:

Bouygues Telecom

广告公司:

DDB Paris

Pear-Fish

品牌:

Brandt

广告公司:

DDB Paris

Cheese-Rabbit

品牌:

Brandt

广告公司:

DDB Paris

Melon-Chicken

品牌:

Brandt

广告公司:

DDB Paris

Strategic Planning - Head of Digital Culture

DDB Paris

PARIS, 法国

February 2010 - October 2010 (8个月)

In charge of DDB° digital culture development as part of the agency change project (DDB° Digital Culture Program / design and launch of the Digital Post (1500 readers/week) / DDB° Digital University (client digital training program).

LOL

品牌:

Bouygues Telecom

广告公司:

DDB Paris

Head of Strategic Planning

Tribal Paris

Paris, 法国

September 2008 - November 2009 (1年2个月)

介绍

Digital strategies for DDB and Tribal DDB clients, new business, agency management.

Senior Account Planner

DDB Paris

PARIS, 法国

January 2003 - 2009 (6年)

Accounts: Bouygues Telecom (strategic lead of the biggest DDB France client), Audi, AGF, Allianz, TF1, Brandt, Cinna, GQ Magazine, INPES / tabac, Club Internet, new business.