| 标题 | Tongues |
| 广告公司 | BBDO Argentina |
| 广告战役 | The Colour Of Greatness |
| 广告主 | PepsiCo Inc. |
| 品牌 | Gatorade |
| 首次发布日期 | 2022 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | Gatorade is behind every workout. Behind every drop of sweat. Behind every game. Behind every tournament. Behind every defeat. When Gatorade says that it's "Behind Greatness", it means it. Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is. |
| 媒体类别 | 平面 |
| General Creative Director | Joaquin Campins |
| General Creative Director | Christian Rosli |
| 创意总监 | Juan Pedro Ferretti |
| 创意总监 | Tomas Wilhelm |
| 美术指导 | Cristian Bahamondes |
| 文案 | Arnaldo Aldana |
| 客户总监 | María Pía Ithurralde |
| Client Services Manager | Rocío Serafini |
| 制作经理 | Anita Pillado |
| Production Coordinator | Sol de Martini |
| 广告经理 | Martín Watson |
| 广告经理 | Alvaro Ascenso |
| 广告经理 | Gonzalo Chigó |
| 广告经理 | Jorge Natteri |
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