Dan Smith
联合创意总监 at Deloitte Digital
London, 英国
标题Hold the World
广告战役 Hold the World
广告主 Sky VR Studios
品牌 Sky VR Studios
首次发布日期 2019
行业领域 媒体、出版物及制作
哲学 Hold The World set out to give users something most can only dream of - a private audience with the UK’s most trusted figure Sir David Attenborough. It placed users in secret rooms inside London's Natural History Museum & gave them powers they don’t have in real life by enabling them to pick up & examine priceless artefacts – before the objects came to life. The project combined several cutting-edge technologies for the first time: high res digital scans; advanced game design & interactions; creature animation & a 3D hologram of Sir David. Users could now get up close & personal with a legend.
媒体类别 Branded Content
长度
执行制片
执行制片
Director
Production Manager
Producer
制作公司
Immersive Entertainment Studio

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