Tesco Mobile - "This is Supermarket Mobile"

BBH

BBH London, 英国

8846

品牌: Tesco Mobile
国家: 英国

广告主: Tesco

标题	This is Supermarket Mobile
广告公司	BBH
广告战役	This is Supermarket Mobile
广告主	Tesco
品牌	Tesco Mobile
首次发布日期	2021 / 4
行业领域	个人无线通讯
剧情简介	The ad follows a shopper as they explore the aisles of the ‘Tesco Mobile Supermarket’ – a fictional store where each unique network benefit is represented as a classic supermarket landmark. The shopper enters the store and heads to the bakery, where value is ‘baked in’, through the ‘fresh deals’ section, then to the ‘frozen aisle’, indicative of the network’s frozen contract prices – and ends at the checkout where the shopper receives a discount on groceries thanks to Clubcard Plus.
哲学	The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus.
媒体类别	电视
长度	60 seconds
制作公司	Thomas Thomas Films
音效	String and Tins
Chief Marketing Officer (CMO)	Rachel Swift
广告经理	Emma Herridge
广告经理	Simon Rogers
广告经理	Lawrence Hamilton
广告经理	Zea Westwick
广告经理	Carolina Molina
广告经理	David Brewerton
广告经理	Rebecca Greenhalgh
创意团队	Lawrence Bushell
创意团队	Luke Till
创意总监	Uche Ezugwu
Strategist	Alice Walker
Strategist	Harry Guild
Strategy Director	Ed Kurland
客户主管	Ella McNicholas
客户主管	Jack Smith
客户经理	Francesca Somerville
客户经理	Emma Fry
客户经理	Tina Rugiwa
客户总监	Tessa Cranfield
Strategic Business Lead	James Rice
Strategic Business Lead	Holly Ripper
广告公司制片	Georgina Kent
广告公司制片助理	Michelle Hagen
导演	Tiny Bullet
制作公司制片	Trent Simpson
摄影指导	Patrick Meller
剪辑师	Owen Oppenheimer
剪辑公司	The Quarry