Unicef - "The World Upside Down"

Don't Panic

Don't Panic London, 英国

7291

该广告属于ACT Responsible项目展品

品牌: Unicef
国家: 英国

广告主: UNICEF

标题	The World Upside Down
广告公司	Don't Panic
广告战役	The World Upside Down
广告主	UNICEF
品牌	Unicef
首次发布日期	2015 / 11
行业领域	人权
剧情简介	The mum and dad sit watching their children play; dangling upside down from a climbing frame and doing headstands. But each time one of the two children spins upside down, their world turns upside down with them, and we see a glimpse of the very different life they could be living in a country affected by war or natural disaster. We see scenes that mirror real stories documented by Unicef of children suffering from violence, exploitation and abuse, and in need of protection. As the film progresses, we see the children’s world getting darker, and the parents getting more and more distressed as they realise the danger the children face. It closes with a little boy sitting down on the railway tracks he has been following, worn out, shivering and alone as winter and darkness closes in - an all too familiar scene for millions of children escaping danger this winter. The dark stories shown in the film reflect the experiences of real children.
问题	In Syria, one in five children are forced to cross conflict lines to take exams. In Yemen, 573 children have been killed since the fighting escalated in March this year, more than four times the total in 2014. In emergencies last year, Unicef protected children from violence by providing over 3 million children with psychosocial support; placing 33,000 unaccompanied and separated children in alternative care; and reuniting 12,000 children with their families or caregivers. Unicef also secured the release of 10,000 children by armed forces or groups, and helped to reintegrate 8,000 children back into their communities.
媒体类别	电视
长度	110 seconds
更多信息	www.unicef.org.uk
制作公司	Thomas Thomas Films
音效设计公司	750mph
创意总监	Richard Beer
客户总监	Sam Adams
广告公司制片	Ellie Moore
导演	Karen Cunningham
制片	Trent Simpson
剪辑师	Owen Oppenheimer
剪辑公司	The Quarry
后期制作	Time Based Arts, London
Sound Engineer	Mark Hellaby
摄影指导	Gallan Green