Movistar - "A life to see"

Y&R Santiago

Y&R Santiago Santiago, 智利

8286

标题	A life to see
广告公司	Y&R Santiago
广告战役	#ALifeToSee
广告主	Movistar
品牌	Movistar
首次发布日期	2018 / 9
行业领域	个人无线通讯
广告口号	Don't use your phone while driving
哲学	The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year.
问题	Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.
媒体类别	电视
长度	85 seconds
执行创意总监	Francisco Cavada
执行创意总监	Alvaro Becker
文案	José Ignacio Vliz
文案	Alí Hernandez
美术指导	Marco Ortega
美术指导	Alfonso Larsen
美术指导	Joaquin Toro
客户总监	Daniela Dalencon
客户总监	Clemente Pinto
导演	Diego Nunez Irigoyen
制作公司	Cinemagica
执行制片	Josefina Abud