| 标题 | So Good |
| 广告公司 | FRED & FARID Los Angeles |
| 广告战役 | Life Insurance So Good You Might Wish You Didn't Have It |
| 广告主 | Ladder |
| 品牌 | Ladder |
| 首次发布日期 | 2021 / 10 |
| 行业领域 | 保险 |
| 哲学 | Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Olivia Borsje |
| 广告经理 | Casey Dubie |
| 广告经理 | Conor Coughlan |
| 广告经理 | Liana Corwin |
| 首席创意官 | Fred & Farid |
| 创意总监 | Chelsea Steiger |
| Business Director | Nathan Smith |
| 文案 | Hilary Smith |
| Strategist | Jess Neill |
| 执行制片 | Amanda Van Caneghem |
| 制作公司制片 | Kristin Childers |
| 制作公司 | Kapsized |
| 导演 | Casey Storm |
| 执行制片 | Jed Herold |
| 执行制片 | Scott Kaplan |
| DP | Jake Polonsky |
| 制作公司制片 | John Gilliland |
| 剪辑公司 | Exile Editorial |
| 剪辑师 | Matt Murphy |
| Assistant Editor | Eduardo Wong |
| 执行制片 | CL Kumpata |
| HOP | Jennifer Locke |
| 后期制作 | David Won |
| 着色 | Co3 / Los Angeles |
| Colorist | Sean Coleman |
| Senior Producer | Matt Moran |
| Finishing | Cosmo Street |
| Finishing | Taylor Armstrong |
| 音效 | Lime Studios |
| Mixer | Sam Casas |
| 执行制片 | Susie Boyajan |
More Work
SEE ALLLegend of the Lizard
- 品牌:
- Geico
- 广告公司:
- The Martin Agency
September
- 品牌:
- Farfetch.com
- 广告公司:
- Smuggler
Move How You Want
- 品牌:
- Beats by Dre
- 广告公司:
- Translation
Auctioneer
- 品牌:
- Turbo Tax
- 广告公司:
- Wieden + Kennedy
Legion: Classroom 101
- 品牌:
- Watch Dogs: Legion
- 广告公司:
- Funworks
Song
- 品牌:
- Patta & Dekmantel
- 广告公司:
- CZAR Amsterdam
Hope Detector
- 品牌:
- Hyundai Hope on Wheels
- 广告公司:
- INNOCEAN USA