| 标题 | Poker |
| 广告公司 | David&Goliath |
| 广告战役 | Shut Up & Play - New York-New York Hotel |
| 广告主 | MGM Mirage |
| 品牌 | New York-New York Hotel & Casino |
| 首次发布日期 | 2008 / 10 |
| 行业领域 | 酒店、住宿 |
| 剧情简介 | The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell." |
| 哲学 | David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club. |
| 问题 | THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino. |
| 媒体类别 | 平面 |
| Media Rep. | Jessica Halter-Powell |
| 首席创意官 | David Angelo |
| 执行创意总监 | Colin Jeffery |
| 创意总监 | John Kieselhorst |
| 美术指导 | John Kieselhorst |
| 美术指导 | Eric Waetzig |
| 文案 | Brett Landry |
| 文案 | David Povill |
| 文案 | Sean Vij |
| 摄影师 | Lauren Greenfield |
| 制作公司制片 | Loni Weholt |
| 制作公司 | Isle 8 Productions |
| Art Buyer | Kristy Foss |
| Art Buyer | Barb Sanson |
| Media Rep. | Kristen Milligan |