| 标题 | VIP Like Me Site |
| 广告公司 | Agency.com |
| 广告战役 | VIP Like Me - Snickers |
| 广告主 | Mars, Inc. |
| 品牌 | Snickers |
| Posted | 10月 2008 |
| 行业领域 | 糖果棒 |
| 剧情简介 | The digital component of the promotion is an original web video series featuring NFL legend Michael Strahan titled "VIP Like Me". The episodes feature Mr. Strahan answering questions from fans, teaching them how to be a Super Bowl V.I.P. The scripts were developed with Strahan's comedic personality and charisma in mind. |
| 哲学 | The episodes, created exclusively as web content, will appear on www.snickers.com (direct access at http://viplikeme.snickers.com) in video-sharing communities and in online rich media units. |
| 结果 | Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout. |
| 媒体类别 | 网站 |
| 市场 | 美国 |
| 更多信息 | viplikeme.snickers.com |
| 执行创意总监 | Mat Zucker |
| 创意总监 | Ben Abramowitz |
| 联合创意总监 | Adam Romero |
| 美术指导 | Adam Romero |
| 文案 | Dan Cordella |
| 广告公司制片 | Matthew Carlin |
| Senior Information Architect | Jutta Kirchgeorg |
| 技术总监 | Luke McNeur |
| 设计师 | Guillermo Echevarria |
| 设计师 | Geovanny Panchame |
| Video Consultant | Jeff Feder |
| Quality Analyst Manager | Riddhi Thakar |
| Site Builder | Nishant Hivarkar |
| Flash Developer | Arvind Patel |
| Flash Developer | Michael Xue |
| Flash Developer | Won Lee |
| Flash Developer | Jane Chen |
| Agency - Managing Partner | Joan Zulawski |
| 客户总监 | Michael Maliner |
| 客户主管 | Lana Reyes |
| 项目经理 | Eric Tordiff |
| 项目经理 | Jeannette Kim |
| 客户主管 | Susan Tran |
| 客户主管 | Erika Lewis |
| 剪辑师 | Andrew Doga |
| 剪辑公司 | Version 2 |
| 特效 | Version 2 |
| 导演 | Adam Jones |
| 音效设计公司 | Joseph Fraioli |
| 音乐作曲家 | Joseph Fraioli |
| 执行制片 | Lou Addesso |
| 执行制片 | Andrew Swee |
| Media Rep. | Ryan Bowling |
| Media Rep. | Karen Haggerty |