| 标题 | How tall are you |
| 广告公司 | Ogilvy South Africa |
| 广告战役 | How tall are you |
| 广告主 | UNICEF |
| 品牌 | UNICEF |
| Posted | 9月 2008 |
| 行业领域 | 人权 |
| 广告口号 | Children only have to be this tall to fight |
| 哲学 | The way to get the attention of any parent is through their children. And this is what we set out to do. Target Audience The "standees" were targeted at adults with children. They worked by drawing the children in and as a result the accompanying adults as well. As the children interacted with the "standees" they became part of the execution and their parents got hit by the full impact of the message. |
| 问题 | UNICEF reports that there are welll 250 000 children in armed forces around the world. Our objective was to draw up people's attention to this fact and drive them to the UNICEF website where they would find more information on the Coalition to Stop the Use of Child Soldiers. All in engaging and cost effective way. |
| 结果 | The "standees" generated a lot of interest from children and adults alike. HITS on the UNICEF website also increased over two month campaign duration. |
| 媒体类别 | 户外广告 |
| 美术指导 | Gavin Dexter |
| 创意总监 | Fran Luckin |
| 执行创意总监 | Gerry Human |
| 插图画家 | Clive Kirk |
| 摄影师 | Tristan McClaren |
| 文案 | Tseliso Rangaka |
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