Anthony Chelvanathan
Group creative director/Art Director at Leo Burnett
Toronto, 加拿大
标题Museum of Contemporary Art
广告公司
广告战役 Museum of Contemporary Art
广告主 Museum of Contemporary Art
品牌 Museum of Contemporary Art
首次发布日期
行业领域 博物馆与古迹
哲学 Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently.

To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum.

The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
媒体类别 Packaging, Branding & Design
长度
首席创意官
Creative Director
Creative Director
Creative Director
文案
美术指导
Design Director
Design Director
Designer
Designer
Illustrator
Developer
Agency Production Director
Agency Producer
Agency Producer
Agency Producer
Print Producer
Group Account Director
Group Account Director
客户主管
客户主管
客户主管
Planner
Photographer

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