Wrangler - "Humans"

FRED & FARID

FRED & FARID Global

9449

标题	Humans
广告公司	FRED & FARID
广告战役	Flare - Wrangler
广告主	VF Corporation
品牌	Wrangler
首次发布日期	2008 / 7
行业领域	服装
广告口号	We are animals
哲学	In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
媒体类别	影视
长度	65 seconds
市场	Europe
执行创意总监	Farid Mokart
导演	Ryan McGinley
客户主任	Giorgio Presca
创意团队	Baptiste Clinet
创意团队	Perinne Durand
创意团队	Nicolas Lautier
创意团队	Julie Louison
创意团队	Frederick Lung
创意团队	Philippe Pinel
剪辑师	Yannis Rachid
剪辑师	Fredric Theodore
广告公司制片	Robin Accard