| 哲学 | Converse, with their strongly analogue image, have only become more popular in the digital era, in part because they’ve remained so focused on enabling unique and engaging brand experiences – with a heavy emphasis on music, art and events. Our idea was to turn the Chuck Taylor All Star itself into a vehicle for delivering inspiring digital content. Design challenges included integrating a complex technical solution (480 independent servomotors, cabling and associated hardware) while presenting a visual experience which appeared to be made up of shoes and only shoes, all on an extra-tight six week schedule. |