Saharath Sawadatikom
Managing Director, Creative and Partner at CJ Worx
Bangkok, 泰国
标题Message From INGMA
广告公司
广告战役 Message From INGMA
广告主 Takeda
品牌 Takeda Thailand
首次发布日期 2022 / 6
行业领域 保健与医药产品
广告口号 #MessageFromINGMA
剧情简介 “CJ WORX teams up with Takeda Thailand, Department of Disease Control, and Bangkok Metropolitan Administration, to launch “INGMA”, the virtual human generated from a million of real Dengue victims data.” Dengue is one of the most widespread diseases in Thailand as data shows that the number of Dengue victims has accumulated to 1,237,467, and all the areas in Thailand are considered the high-risk of infection. However, most Thai people are not aware of this danger. For this year Asean Dengue Day, CJ WORX, in collaboration with Takeda Thailand, Department of Disease Control and Bangkok Metropolitan Administration, has gathered data from 1,237,467 Dengue victims to generate the first Dengue Virtual Human, INGMA, to raise the awareness and communicate Dengue facts via many media platforms. Apart from the introduction video of INGMA, her pictures also get scattered to the areas of the Dengue victims to raise Thai people’s awareness that currently, every area in Thailand is the high-risk of infection and Dengue is more dangerous than Thai people think.
媒体类别 Web Film
长度
市场 泰国
更多信息 https://ddc.moph.go.th/dvb/ingma/#!/
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