Saharath Sawadatikom
Managing Director, Creative and Partner at CJ Worx
Bangkok, 泰国
标题Young Man and The Seal
广告公司
广告战役 Young Man and The Seal
广告主 Krungthai Bank
品牌 Krungthai Bank
首次发布日期 2018
行业领域 银行与金融服务、投资、证券服务
哲学
‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
媒体类别 互动
长度
执行创意总监
Social Copywriter
联合创意总监
联合创意总监
美术指导
美术指导
美术指导
文案
文案
Strategic Planner
Project Manager
General Manager
Media Agency
Account Director
Associate Digital Media Planning Director
Digital Media Planner
Digital Media Planning Assistant
Communication Manager
客户主管
制作公司
Director
Assistant Director
执行制片
摄影指导

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