标题 | Young Man and The Seal |
广告公司 | CJ Worx |
广告战役 | Young Man and The Seal |
广告主 | Krungthai Bank |
品牌 | Krungthai Bank |
首次发布日期 | 2018 |
行业领域 | 银行与金融服务、投资、证券服务 |
哲学 | ‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. |
媒体类别 | 互动 |
长度 | |
执行创意总监 | Saharath Sawadatikom |
Social Copywriter | Maytaporn Mujjalinkool |
联合创意总监 | Chalotorn Nuanthong |
联合创意总监 | Vuttichai Chongsanguan |
美术指导 | Nida Techakitteranun |
美术指导 | Saharath Sawadatikom |
美术指导 | Chalotorn Nuanthong |
文案 | Nawaporn Suetrong |
文案 | Vuttichai Chongsanguan |
Strategic Planner | Saris Trakarnsrisunun |
Project Manager | Autcharawan Laohachataroop |
General Manager | Chawana Keeratiyutamonkul |
Media Agency | Spore Bangkok |
Account Director | Nakharin Uthaichalanon |
Associate Digital Media Planning Director | Khwanchanok Poochaiwattananon |
Digital Media Planner | Pacharaponr Wongwithoothai |
Digital Media Planning Assistant | Thanakorn Sangchan |
Communication Manager | Theerawut Sathitphattarakul |
客户主管 | Monsinee Nareephot |
制作公司 | The Film Factory Ltd. |
Director | Taya Soonthonvipat |
Assistant Director | Wityawat Lakam |
执行制片 | Rewat Vorarat |
摄影指导 | Chankit Chamnivikaipong |