| 标题 | Announcement |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | The world according to Carlsberg - Carlsberg |
| 广告主 | Carlsberg Group |
| 品牌 | Carlsberg |
| 首次发布日期 | 2008 / 2 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | IDEA - The World...according to Carlsberg. |
| 问题 | OBJECTIVE - To convert a brand that is held in every lager drinkers repertoire into one that enjoys their loyalty. ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it is outspent and out distributed. INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands that see the world their way. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 英国 |
| 剪辑公司 | MPH Films |
| 后期制作 | MPH Films |
| 音频后期制作 | MPH Films |
| 文案 | Jonathan Benson |
| 美术指导 | Stanley Cheung |
| 客户企划 | Bobby Hui |
| 客户经理 | Peter Lovatt |
| 客户经理 | Jo Roper |
| 客户经理 | Gordon Wilkinson |
More Work
SEE ALLSponsoring
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
POS Display
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Flyer
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Banner 3
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Banner 2
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Banner 1
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Swing cards (Female/Male)
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Neckhangers
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg
Teaser Men
- 品牌:
- NIVEA
- 广告公司:
- FCB Hamburg