标题 | If you see this double |
广告公司 | McCann Worldgroup Helsinki |
广告战役 | If You See That Double |
广告主 | Alcoholics Anonymous |
品牌 | Alcoholics Anonymous Finland |
首次发布日期 | 2011 / 12 |
行业领域 | 疾病认知、救助机构 |
广告口号 | “If you see that double, you know who to contact. +358 40 848 4000 / help@aafinland.fi / aafinland.fi” |
剧情简介 | Togehter with Alcoholics Anonymous Finland, we created a visual brathalyzer. |
哲学 | We aimed to find a visual synthesis with an effective message. |
问题 | How to raise awareness of alcohol related problems during the season finns tend to fall of the wagon the most - christmas. |
结果 | Clear and effective idea earned free media space in finlands largest newspaper, Helsingin Sanomat, read by over 350 000 finns. |
媒体类别 | 海报 |
创意总监 | Jyrki Poutanen |
创意总监 | Timo Silvennoinen |
美术指导 | Jyrki Poutanen |
文案 | Timo Silvennoinen |
Graphic Designer | Kari Mikkonen |
客户总监 | Petteri Lillberg |