| 标题 | YourWagen |
| 广告公司 | adam&eveDDB |
| 广告战役 | YourWagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2024 / 5 |
| 行业领域 | 轿车 |
| 哲学 | Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, ‘YourWagen’ stems from the Volkswagen brand name, literally meaning ‘people’s car’, and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024. The brand platform launches with a TV campaign of the same name, showcasing the scale and intensity of Volkswagen fandom, through real-life car love stories of Volkswagen owners. Championing the people that make the Volkswagen brand special, the campaign aims to demonstrate that “Without the Volks, there is no Wagen”. The hero 60-second spot, illustrates the central role a Volkswagen car plays in the lives of so many, vividly brought to life through a series of family archive snapshots, home movies and specially-shot footage, all set to the 1970s hit ‘Thank You for Being a Friend’ by Andrew Gold. The diverse array of Volkswagen owners and how they use their cars include the ‘MumsWagen’, ‘NansWagen’, ‘SnoozeWagen’, ‘WalkiesWagen’ and ‘HolidayWagen’, while Volkswagen cars feature in key life moments such as weddings and raising a family, with ‘StagWagen’, ‘WeddingWagen’ and ‘TripleTroubleWagen’. The film ends with the key message ‘YourWagen’. Without the Volks, there is no Wagen’. Exploring the heart-warming stories that demonstrate the brand’s iconic status, the campaign exclusively features real Volkswagen drivers recruited from across the UK via recruitment agency Six Minutes. The campaign was created in genuine collaboration between Volkswagen and its fans, with drivers being involved from the early-stages of creative development. As part of the campaign, Volkswagen tells the deeper stories of their fans’ relationships with their cars, across social and digital in partnership with Tribal. The campaign is running across TV, VOD, social and owned channels until June 30, with a second burst to follow later in the year. The UK TV ad, directed by Finn McGough through production company Dark Energy Films, breaks on May 4 in the UK. Media was handled by PHD and Tribal developed the online experience and organic social creative. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | ‘Thank You for Being a Friend’ by Andrew Gold |
| 媒介公司 | PHD UK |
| 制作公司 | Dark Energy Films |
| 剪辑公司 | Marshall Street Editors |
| 广告经理 | Rod McLeod |
| 广告经理 | Sarah Cox-Thornley |
| 广告经理 | Glyn Butterworth |
| 广告经理 | Laura Ayers |
| 广告经理 | Nic Burrows |
| 广告经理 | Hannah Davis |
| 广告经理 | Fiona Jones |
| 广告经理 | Rob Punshon |
| 广告经理 | Marianne Bearton |
| 广告经理 | Katie Williams |
| 首席创意官 | Richard Brim |
| 执行创意总监 | Ant Nelson |
| 执行创意总监 | Mike Sutherland |
| 创意总监 | Tim Vance |
| 创意总监 | Paul Knott |
| Senior Creative | Chloe Pope |
| Social Creative | Molly Johnstone |
| Chief Strategy Officer | Martin Beverley |
| Strategy Director | Jack Spicer |
| Strategist | Oscar Beach |
| Executive Chair | Tammy Einav |
| Chief Client Officer | Sam Le Coeur |
| Business Lead | Nick Wilkie |
| Business Lead | Piers Raffo |
| 客户总监 | Isabella Best |
| 客户总监 | Jono Shaw |
| 客户经理 | Freddie Reeve |
| 客户主管 | Bella Bisset |
| 广告公司制片 | Mary Fostiropoulos |
| 广告公司制片 | Holly Pienaar |
| 广告公司制片 | Charlotte Ellison |
| Operations Director | Stuart Heyburn |
| Project Director | Rasha Noronha |
| Project Director | Jane Bartram |
| 项目经理 | Ella Rivron |
| Analytics Director | Luke Williams |
| Senior Legal Counsel | Tom Campbell |
| Digital Agency | Tribal London |
| 执行创意总监 | Victoria Buchanan |
| 创意总监 | Rhys Edwards |
| 创意总监 | Dave Sullivan |
| Head of Design | James Monaghan |
| 设计师 | Maria Gimeno |
| Senior Motion Designer | Raphael Bejar |
| Social Media Director | Ellie Bloomfield |
| Social Media Producer | Shqip Osmani |
| CX | Charlotte Levine |
| Senior Project Manager | Joanne Ackuaku |
| Technical Lead Front End | Aaron Rackley |
| VP Technology | Gary Jobe |
| VP Strategy | Mark Geden |
| Business Director | Alexis Jamgotchian |
| 客户总监 | Anna Vigerland |
| Director Marketing Science | Bradley Williamson |
| Senior Analyst Marketing Science | Joe Thompson |
| Associate Analyst Marketing Science | Danlin Lyu |
| Chief Client Officer | Toby Nettle |
| Managing Partner | Hiot Shawl |
| Client Partner | Alban Treglohan |
| Planning Partner | Kirsty McMeekin |
| Media Business Director | Sarah Harte |
| Planning Associate Director | Alexandra Thompson |
| Planning Senior Executive | Andre Lenclume |
| AV Director | James Hawkins |
| Biddable Manager | Macaullay Hollywood |
| Client Manager | Andrew Bowen |
| 导演 | Finn McGough |
| 制片 | Jonn Stopp |
| Managing Director/ Executive Producer | Matt Brown |
| 制作经理 | Lucy Morton-Hicks |
| 摄影指导 | Luke Jacobs |
| Casting Producer | Ciara Kennedy |
| Socials Videographer | Chris Turner |
| 剪辑师 | Jinx Godfrey |
| Social Editor | Spencer Ferszt |
| Social Editor | Guy Savin |
| Social Editor | Toby Conway-Hughes |
| Social Editor | Oliver Morgan |
| Assistant Editor | Joshua Sampson |
| Editorial Producer | S.J. O’Mara |
| 音频后期制作 | Sine Audio |
| Sound Engineer | Phil Bolland |
| Sound Engineer | Frankie Beirne |
| Sound Managing Director | Julian Marshall |
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