| 标题 | Sicker Than The Patients 1 |
| 广告公司 | adam&eveDDB |
| 广告战役 | Sicker Than The Patients |
| 广告主 | Frontline19 |
| 品牌 | Frontline19 |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating. |
| 哲学 | With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 首席创意官 | Richard Brim |
| 执行创意总监 | Ant Nelson |
| 执行创意总监 | Mike Sutherland |
| 创意总监 | Richard Gayton |
| 创意总监 | Darren Beresford |
| 文案 | Darren Beresford |
| Chief Executive Officer (CEO) | Miranda Hipwell |
| 美术指导 | Richard Gayton |
| Head of Integrated Production | Nikki Cramphorn |
| Assistant Producer | Holly Wormleighton |
| Print production | Jaki Jo Hannan |
| Creative Excellence Manager | Cassie Bodaly |
| Project Director | Andrea Kenyon |
| Chief Strategy Officer | Martin Beverley |
| Head Of Planning | Will Grundy |
| Business Director | Adam Patel |
| 客户总监 | Renee James |
| 项目经理 | Josie Shand |
| Legal | Candice Macleod |
| Legal | Tom Campbell |
| PR Executive | Shehneal Dhaliwal |
| PR Assistant | Femke Pusey |
| 客户经理 | Lydia Bauer |
| Business Affairs Manager | Edan Cummins |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 导演 | Henry Hobson |
| 摄影指导 | Ben Seresin |
| 制片 | Lucy Jones |
| Head of Production | Lucy Jones |
| 执行制片 | Lindsay Turnham |
| 制作经理 | Dulcie Menzie |
| Sound Recordist | Paddy Owen |
| 制作设计师 | Sophie Becher |
| Hair | Natasha Lawes |
| Assistant Director | Jim Cole |
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