| 标题 | #TurnYourBack |
| 广告公司 | Ogilvy UK |
| 广告战役 | Dove #TURNYOURBACK |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2023 |
| 行业领域 | 润肤霜，润肤露，润肤乳，爽肤水，卸妆水 |
| 剧情简介 | The Bold Glamour filter presents an "ideal" of beauty, and it looks very real. Almost too real. Dove has always fought against damaging and unrealistic expectations of beauty. Along with Ogilvy and DAVID, Dove is encouraging people to #TurnYourBack on the Bold Glamour filter as part of its #NoDigitalDistortion mission. The influencer-led campaign kicked off with creators sharing their feelings on the filter and the damage it can do to people and their perception and expectation of what constitutes beauty. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative Agency | Ogilvy UK |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy Miami |
| 创意团队 | Dave Anderson |
| 创意团队 | Ian Brassett |
| 执行创意总监 | Daniel Fisher |
| 首席创意官 | Saulo Rocha |
| 创意总监 | Liam Bushby |
| 首席创意官 | Pancho Cassis |
| 文案 | Michel Gomez Gomez |
| 首席创意官 | Lisa Bright |
| 创意总监 | Jose Sancho |
| 创意总监 | Pedro Sattin |
| 制作公司制片 | Chloe Jahanshahi |
| 美术指导 | Daniela Botero |
| 创意总监 | Alison Stevens |
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