| 标题 | #TURNYOURBACK |
| 广告公司 | Ogilvy UK |
| 广告战役 | Dove #TURNYOURBACK |
| 广告主 | Unilever |
| 品牌 | Dove |
| Posted | 3月 2023 |
| 产品 | n/a |
| 行业领域 | 润肤霜，润肤露，润肤乳，爽肤水，卸妆水 |
| 剧情简介 | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
| 问题 | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy UK |
| 首席创意官 | Pancho Cassis |
| 创意总监 | Pedro Sattin |
| 美术指导 | Daniela Botero |
| 首席创意官 | Saulo Rocha |
| 创意总监 | Jose Sancho |
| 文案 | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| 首席创意官 | Lisa Bright |
| 执行创意总监 | Daniel Fisher |
| 创意总监 | Alison Stevens |
| 创意团队 | Dave Anderson |
| 创意总监 | Liam Bushby |
| 创意团队 | Ian Brassett |
| 制作公司制片 | Chloe Jahanshahi |
| Creative Agency | DAVID |
| Chief Creative Officer | Pancho Cassis |
| Creative Director | Pedro Sattin |
| Art Director | Daniela Botero |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Copywriter | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| Chief Creative Officer | Lisa Bright |
| Creative Agency | Ogilvy UK |
| Executive Creative Director | Daniel Fisher |
| Creative Director | Alison Stevens |
| Creative Team | Dave Anderson |
| Creative Director | Liam Bushby |
| Creative Team | Ian Brassett |
| Production Company Producer | Chloe Jahanshahi |
More Work
SEE ALLMonsters Not Included
- 品牌:
- IKEA
- 广告公司:
- Ogilvy Germany
Treehouse
- 品牌:
- Hansa Pilsener
- 广告公司:
- Joe Public
Massage
- 品牌:
- Uber One
- 广告公司:
- Joe Public
Boxer
- 品牌:
- Uber One
- 广告公司:
- Joe Public
Couple
- 品牌:
- Uber One
- 广告公司:
- Joe Public