| 标题 | Farmageddon |
| 广告公司 | Saatchi & Saatchi Frankfurt |
| 广告战役 | Farmageddon: The world’s first online drought hits Farmerama |
| 广告主 | Bigpoint/UN |
| 品牌 | Farmerama & World Water Day |
| 首次发布日期 | 2013 / 3 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now? |
| 哲学 | The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers. The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | www.farmageddon.eu |
| 执行创意总监 | Jorg Carlo Nicolò Riommi |
| 创意总监 | Peter Huschka |
| 美术指导 | Nora von Kalckreuth |
| 美术指导 | Marius Pawlitza |
| 美术指导 | Patrick Hackmann |
| 文案 | Frank Baumbach |
| 文案 | Carlos Pabon |
| Digital Creative Director | Sebastian schier |
| 美术指导 | Patrick Hackmann |
| 文案 | Daniel Henner Richter |
| 项目经理 | Boris Zink |
| 广告经理 | Netta Emanuel |
| 广告经理 | Sophia Ruppel |
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