标题 | #DoneOnPeriod |
广告公司 | Publicis Romania |
广告战役 | #DoneOnPeriod |
广告主 | European Women Alliance (EWA) |
品牌 | EWA |
首次发布日期 | 2019 / 3 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad. |
媒体类别 | 社交媒体 |
长度 | |
制作公司 | Saga Film |
执行创意总监 | Silviu Nedelschi |
创意总监 | Jorg Carlo Nicolò Riommi |
美术指导 | Cristian Anton |
文案 | Albertina coacci |
文案 | Ruxandra Drilea |
PR Director | Monica Munteanu |
PR Director | Andreea Grigorean |
广告公司制片 | Camelia Efrimov |
后期制作 | Animotion |
Digital Strategist | Alexandra Caciur |