| 标题 | Pop-Up Book |
| 广告公司 | BBH |
| 广告战役 | Pop-Up Book |
| 广告主 | Unilever |
| 品牌 | Persil |
| 首次发布日期 | 2008 / 1 |
| 产品 | Small & Mighty |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 广告口号 | 1/2 the lorries, the packaging, the water |
| 哲学 | Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mightys environmental benefits via a simple and child-relevant executional device. |
| 问题 | The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Framestore |
| 创意总监 | Mick Mahoney |
| 创意团队 | Mick Mahoney |
| 创意团队 | Justin Moore |
| 客户企划 | John Harrison |
| 广告公司制片 | Helen Powlette |
| 制作公司 | Blink London |
| 制片 | Andrew Studholme |
| 导演 | Simon Willows |
| 摄影指导 | Ian Forster |
| 剪辑师 | Mark Aarons |
| Media Planner | Simon Bielby |
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