| 标题 | Uncertainties At the Office 30" |
| 广告公司 | Haymaker |
| 广告战役 | Protect Your Everything |
| 广告主 | Arlo Technologies, Inc |
| 品牌 | Arlo |
| 首次发布日期 | 2022 / 8 |
| 行业领域 | 窗户、锁具、报警设备、壁炉、冷热通风设备、空调 |
| 哲学 | — Arlo Technologies, Inc. (NYSE: ARLO), a leading, smart home security brand, today unveiled its first national advertising campaign, “Protect Your Everything.” The campaign features spots focused on two unique narratives that tap into the chaos of today’s world and the multitude of associated worries. Spots will air on linear TV networks and streaming properties, including Bravo, Discovery, ESPN, HGTV, Hulu, Paramount+, Peacock and Travel Channel. The targeted, full-funnel media campaign also includes endemic display and paid social ads as part of Arlo’s media investment. Most Americans face common concerns and feel like they’re in danger daily, with 42% feeling unsafe in their own homes1. “Protect Your Everything” leverages relatable headspace-occupying anxieties to offer viewers a sense of control and peace of mind enabled by smarter protection. Directed by award-winning multidisciplinary director Rodrigo Valdes, “Protect Your Everything” was conceptualized by Los Angeles-based creative agency Haymaker. Award-winning special effects makeup artist Barney Burman helped transform the campaign’s actors as they personified everyday uncertainties. “Protect Your Everything” commercial spots include: ● Uncertainties At the Office ○ :30 spot - Featuring full-suite of Arlo Smart Home Security Products ○ :15 spot - Featuring Arlo Pro 4 Security Camera ○ :15 spot - Featuring Arlo Wireless Video Doorbell ● Uncertainties On Vacation - Live October 10, 2022 Arlo’s full suite of award-winning smart security solutions, including indoor and outdoor wireless cameras, floodlight cameras, video doorbells, security system, works in tandem with the easy-to-use Arlo Secure app and Arlo Secure AI-powered service, which enables users to not only manage their Arlo devices but also access emergency help when needed. Arlo Secure service plans provide rolling 30-day cloud recordings, personalized notifications such as person, animal, vehicle and package detection, and access to 24/7 Emergency Response so customers can more quickly dispatch fire, police, or medical responders to the camera’s location in one touch. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 墨西哥 |
| 广告经理 | Matt McRae |
| 广告经理 | Lily Knowles |
| 广告经理 | Josephine Munis |
| 广告经理 | Ashton Good |
| 首席创意官 | Jay Kamath |
| Chief Strategy Officer | Matt Johnson |
| 创意总监 | Natasha Hugeback |
| 创意总监 | Vik Bhalla |
| Strategy Director | Chelsea Gilroy |
| Group Brand Director | Leila Reynolds |
| Brand Director | Al Herrera |
| 广告公司制片 | Forrest Holt |
| 制作公司 | Superprime Films |
| 导演 | Rodrigo Valdés |
| Managing Director/ Executive Producer | Rebecca Skinner |
| Managing Director/ Executive Producer | Michelle Ross |
| Head of Production | Matt Sanders |
| 执行制片 | Maddi Carlton |
| 制片 | Sally Hanson |
| 制作公司 | The Maestros |
| Head of Production | Gerardo Salas |
| 执行制片 | Valeria Chavez |
| 执行制片 | Irlanda Tapia |
| Line Producer | Carlos Vargas |
| 美术指导 | Rodrigo Chavez |