| 标题 | Bystander |
| 广告公司 | Mekanism |
| 广告战役 | It's On Us |
| 广告主 | The White House |
| 品牌 | ItsOnUs.org |
| 首次发布日期 | 2014 / 11 |
| 产品 | Sexual Assault PSA |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | ABOUT MEKANISMWorking closely with the White House and a number of outside partners, Mekanism, an advertising agency that specializes in reaching millennials, developed the It’s On Us campaign’s concept, creative, and design. Mekanism focused on developing a campaign that would enable the audience to immediately get involved and participate. They worked with The Mill and Park Pictures on the campaigns PSA’s, and with 14Four to develop the website. The campaign is the beginning of a movement to create a sea change in how we handle sexual assault. ABOUT GENERATION PROGRESSGeneration Progress, the youth arm of the Center for American Progress, works with and for young people to promote policy solutions to key political and social challenges. Their work is based on the idea that young people don’t have to wait to change the world; they have the power right now to tip the balance on critical issues from economic opportunity to access to education to human rights. Generation Progress engages a diverse group of young people nationwide, and provides them with essential resources and trainings to help them to make their voices heard. ABOUT pVblicpVblic Foundation is an in-kind grant making organization that harnesses the power of media assets to drive social impact. As strategic media outreach partner for It's On Us, pVblic aggregated donations totaling over 1 BILLION media impressions nationwide including reach to nearly 700 college and university campuses. pVblic secured media space for the campaign across multiple platforms including billboards, taxi tv, campus bookstores, magazines, movie theaters, sports stadiums, targeted online advertising and transit ads through partnerships with leading media companies including Lamar, Screenvision, Zoom Media, Verifone, Conversant, Newsweek, On-Campus Media, Campus Media Network and more. |
| 媒体类别 | 影视 |
| 长度 | |
| 后期制作 | CarbonVFX (California) |
| CEO/President | Jason Harris |
| 创意总监 | David Horowitz |
| Head of Strategy | Eric Zuncic |
| Design Director | Albert Ignacio |
| Associate Director, Brand Manager | Caroline Moncure |
| Senior Producer | Kati Haberstock |
| Creative Technology Director | Sean Cosier |
| Senior Producer | Amber Cope |
| 制作公司 | Park Pictures |
| 导演 | Vincent Haycock |
| 执行制片 | Mary Ann Marino |
| 制片 | Alex Fisch |
| 后期制作 | Whitehouse Post |
| 剪辑师 | Adam Robinson |
| 执行制片 | Joni Williamson |
| 制片 | Kristin Branstetter |
| Original Score | Squeak E. Clean Studios |
| Senior Producer | Amy Crilly |
| Final Mix and SFX | Eleven Sound |
| 执行制片 | Suzanne Hollingshead |
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