标题 | Clear Cut |
广告公司 | DDB Canada |
广告战役 | Earth Day Canada |
广告主 | Earth Day Canada |
品牌 | Earth Day Canada |
首次发布日期 | 2011 / 5 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | What will it take to make you care about the environment? |
哲学 | Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life. |
问题 | Make Canadians aware of environmental conditions they may not see everyday. |
媒体类别 | 报纸 |
创意总监 | Denise Rossetto |
创意总监 | Todd Mackie |
联合创意总监 | Paul Wallace |
联合创意总监 | Matt Antonello |
联合创意总监 | Paul Riss |
美术指导 | Rebecca May |
文案 | Domenique Raso |
广告公司制片 | Rose-Ella Morrison |
客户经理 | Katie Musgrave |