| 标题 | Dorm |
| 广告公司 | VML |
| 广告战役 | Jealous Computers - Nokia |
| 广告主 | Nokia |
| 品牌 | Nokia |
| Posted | 8月 2007 |
| 产品 | N95 |
| 行业领域 | 手机与寻呼机 |
| 广告口号 | A Global Warning |
| 剧情简介 | The launch of the new Nokia N95 causes a lot of jealousy with old-school computers and hardware. We warn people by showing them some examples of what this jealousy can lead to. |
| 哲学 | That people, even if they know it cant be true, still want to know «what is this about? ». Although it seems like it has been set up as something real, people will immediately understand it is advertising and thats also the way we wanted it to be, we did not want to create a well-trick-people-and-pretend-it-is-really-true-and-then-well-show-them-it-was-advertising-haha-campaigns. A concept that: really communicates the message « its what computers have become » at the same time has the « rawness » & « edginess » it needs to make it a viral hit. The concept was executed in several formats 2 or 3 viral movies & 8 testimonial-movies (posted on several video sharing sites) Personalised warning movies for leading bloggers Print posters (2 versions) & stickers Online bannering A microsite with several content items |
| 问题 | Create a viral campaign for Nokia Nseries in order to: 1. Drive buzz and interest in the Nokia Multimedia Computer category. 2. Drive brand awareness for Nokia Nseries, and the N95 in particular. 3. Communicate the fact that Nokia Nseries is a super-set of Nokia. These are real multimedia computers that have become real PC-substitutes. 4. Should support the overall campaign message: its what computers have become. |
| 结果 | As campaign just wired it's a bit too early to comment on results. can be shared in later stadium. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 比利时 |
| 制作公司 | CZAR |
| Graphic Designer | Bert Beckers |
| 执行创意总监 | Sam De Volder |
| Graphic Designer | Valentijn Destoop |
| 美术指导 | Gerdien Stevense |
| Multimedia Developer | Pascal Van Hecke |
| 文案 | Paul Van Oevelen |
| 客户总监 | Peter Vindevogel |