Julie Thorogood
创意总监 at Net#work BBDO
Cape Town, 南非
标题Love Driving
广告公司
广告战役 Love letter
广告主 Toyota Motor Corporation
品牌 Toyota Corolla
Posted9月 2018
行业领域 轿车
剧情简介 This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KwaZulu-Natal community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out of beadwork by Zulu women, each is a work of art and totally unique. This truly South African declaration of love seemed like a fitting way to celebrate South Africa’s most-loved car.
媒体类别 案例研究
长度
Print Producer
Strategy/Planning
Strategy/Planning
美术指导
美术指导
创意总监
创意总监
文案
文案
Executive Business Director

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