标题 | Lights Off |
Brief | Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night. |
广告公司 | lg2 |
广告战役 | Lights Off |
广告主 | Casper |
品牌 | Casper |
Posted | 12月 2020 |
行业领域 | 家用电器、家具及园艺工具 |
剧情简介 | Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night. |
媒体类别 | 案例研究 |
执行创意总监 | Chris Hirsch |
执行创意总监 | Nellie Kim |
美术指导 | Liam Johnston |
文案 | Simon Rogers |
客户经理 | Elizabeth Elliot |
客户经理 | Amanda Katz |
导演 | Jesse Louttit |
剪辑师 | Cam Anderson |
Colorist | Yuri Cabrera |
音乐 | Toast |
音乐 | Jam Post |
音效 | Toast |
音效 | Jam Post |
广告公司制片 | Hanna Bratt |