标题 | The Posting Tail |
广告公司 | Saatchi & Saatchi |
广告战役 | The Posting Tail |
广告主 | Mars, Inc. |
品牌 | Pedigree |
首次发布日期 | 2016 / 4 |
行业领域 | 宠物食品、宠物保健产品及服务 |
哲学 | How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer detects this movement and sends a signal to a camera. The camera takes a picture that automatically uploads onto the pet’s social media. The device is capable of distinguishing a regular tail wag from a happy one, thanks to a Raspberry processor with matching learning capabilities. It also includes a GPS so you know which places make the dog happier. |
媒体类别 | 互动 |
长度 | |
CCO | Maxi Itzkoff |
CCO | Mariano Serkin |
创意总监 | Nicolas Diaco |
创意总监 | Ezequiel De Luca |
美术总监 | Gabriel Da-Silva |
美术总监 | Mauricio Duque |
客户经理 | Juan Comba |
客户经理 | Carmen Mayor |
Product Design/Developer | Espada y Santacruz |
制作公司 | Garlic.tv |
导演 | Diego Postigo |
执行制片 | Álvaro Gorospe |
制片 | Elena Vergel |
音乐 | Circle of sound |