标题 | Spider |
广告公司 | 303 Group |
广告战役 | Spider |
广告主 | Western Force |
品牌 | Western Force |
Posted | 5月 2007 |
产品 | Rugby Season Tickets |
行业领域 | 运动队、体育活动 |
广告口号 | Save it for the Game |
剧情简介 | People save up any heightened emotion collected during their working week for the game on the week end. |
哲学 | Show the lengths that people will go to in order to support the Western Force, ie. the fans bottle up any emotion collected during the week, and let it out in the grandstands. |
问题 | The Western Force is a new team, and they already have a small, but fierce following. We were asked to increase membership numbers using the passion Force fans have as an enticement to others. |
结果 | Save it for the Game is now a part of local vernacular, and generated plenty of unpaid PR on radio, and newspaper. Membership is continuing strong, but has been hampered by a grandstand originally designed for cricket. |
媒体类别 | 电视 |
长度 | |
美术指导 | richard berney |
音乐 | Marty Braine |
文案 | Paul Coughlan |
剪辑师 | Steve Drew |
创意总监 | Lindsay Medalia |
客户总监 | Kirrily Newton |
导演 | Dave Wood |
音乐公司 | Brainstorm |
剪辑公司 | First Light |
制作公司 | ZZ Productions |