标题 | Butterfly |
广告公司 | Deutsch NY |
广告战役 | Don't Throw Them Away - Bronx Zoo |
广告主 | Wildlife Conservation Society |
品牌 | Bronx Zoo |
Posted | 4月 2009 |
行业领域 | 休闲公园、动物园及集市 |
剧情简介 | April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials. |
哲学 | Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling. |
问题 | Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee. |
媒体类别 | 促销与事件 |
首席创意官 | Heh Assoc |
集团创意总监 | George Decker |
集团创意总监 | Morgan Carroll |
文案 | Emily Goldenberg |
美术指导 | Tim Hancock |
广告公司执行制片 | Laura Kirby |
制片 | Jeff Morgan |
制片 | Cohen Anderson |
媒介总监 | Vonda LePage |
EVP, Director of Broadcast Production | Jim Frame |
Artist | Jenna Rosenberg |